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ABOUT FINANCIALTECHNOLOGYAFRICA

 

financialtechnologyafrica is the leading online news service for African financial  technology community. financialtechnologyafrica covers the latest industry news, comments  and analysis from banking, insurance and capital markets sectors. Its focus and contents bridge the strategically important gap between business requirements and IT department provisioning.

Financialtechnologyafrica Offers:

a. Online news
b. Industry analysis, research, articles and case studies
c. Weekly e-newsletter and personalised news flash service
d. Over 10,000 news and feature articles
e. Video and audio contents
f. RSS and newsfeeds
g. Press Releases Distribution Services
h. Virtual Media Centre (VMC)

financialtechnologyafrica's audience of over 126,043 unique monthly users, generating over 2  million page views a month, are drawn from senior business and IT decision-makers at  financial institutions worldwide, top executives of technology vendors and consultancies, leading industry associations, VCs and members of the press and analyst community.

OUR SERVICES

NEWS SERVICES
Financialtechnologyafrica is the leading online news service for  African financial technology community. Financialtechnologyafrica covers the latest industry  news, comments and analysis from banking, insurance and capital market sectors. Its focus  and contents bridge the strategically important gap between business requirements and IT department provisioning. Financialtechnologyafrica also provides official online news  service for Africa's leading financial technology conferences and exhibitions such as  Banking Technologies East Africa & West Africa and Mobile Money Transfer (MMT) Africa.

Financialtechnologyafrica also produces a number of focused financial technology events  under the Financialtechnology Events banner. This includes M-Pay Nigeria Expo & Conference.  Financialtechnologyafrica’s audience of over 126,043 unique monthly users, generating over 2 million page views a month, are drawn from senior business and IT decision-makers at financial institutions worldwide, top executives of technology vendors and consultancies, leading industry associations, VCs and members of the press and analyst community.
 

E-NEWSLETTER

Financialtechnologyafrica weekly e-newsletters have a circulation of over 10,000  financial technology professionals. It is a powerful lead generation vehicle and helps to  get your brand, products and services directly into the inbox of senior market participants.  

Used as an informational tool, the weekly e-newsletter offers an effective medium for promoting special interest sessions, conferences and events, encouraging participation in  market research, capturing leads from marketing paper downloads, and launching new products  and services.

FINANCIALTECHNOLOGYAFRICA TV

As well as providing industry news, comments and  analysis in text format, Financialtechnologyafrica's editorial team also conducts video  interviews with the industry's leading figures. Financialtechnologyafrica TV provides extra depth and insight to our regular news and features.

DATA BANK SERVICES (MAIL PIECE)

The effectiveness or otherwise of any mail piece is determined by the address data being used.  Every marketer knows that no matter how clear the message or how creative the mail piece,  the campaign is only as good as the data (email address) being used.

Financialtechnologyafrica DataBank is unique. With over 10,000 IT and business  decision-makers from financial institutions, our DataBank allows selection by: institution type, job title, primary area of responsibility and geographic region.

VIRTUAL MEDIA CENTRE (VMC)

Financialtechnologyafrica’s innovative VMC allows companies to conduct their  public relations in the most fertile environment, delivering news to the media, investment  community and the general public in the most accurate, appropriate and innovative manner in order to add value for prospects, customers and suppliers.

FINANCIAL TECHNOLOGY BULLETIN

Financialtechnologyafrica researches and writes industry reports in conjunction  with selected technology vendors, systems integrators and analyst companies.  Financialtechnologyafrica will host and promote an online survey to gather market research  information on the chosen topic from Financialtechnologyafrica's Africa and worldwide  audience. This information will be analysed by the Financialtechnologyafrica editorial team,  written into a final report and published under the Financialtechnologyafrica brand,  including co- randing with the vendor(s). Promotion and lead generation copies of the final report will be promoted via editorial coverage and advertising on Financialtechnologyafrica.

The report will be accessed via a registration page in order to collect potential sales  leads. These leads are given to the vendors in weekly reports. The report will be completed  with sufficient time to enable the vendors to maximise the report's value via press activity, sending advance copies to customers, etc. The vendors will also receive hard copies of the report to distribute.

FINANCIALTECHNOLOGY EVENTS

Financialtechnology organises  a series of high-profile annual conferences and exhibitions. 

M-Pay Nigeria

Mobile Payment Conference Nigeria is the gathering of stakeholders in M-Banking  transactions in the country to chart a course for the deployment of mobile commerce  businesses. MPAY will bring together all the stakeholders in mobile transactions ecosystem.  This include: Mobile Network Operators (MNOs), banks, telecommunications and financial  regulators, M-Banking integrators, switching companies, handsets manufacturers, entrepreneurs, consultants, MFIs and the media.

PRESS RELEASES DISTRIBUTION SERVICES (PRDS)

Financialtechnologyafrica in conjunction with eMaginations, its sister firm that  focuses on media consulting services offers end-to-end e-business press releases  distribution services. Our PRDS is an affordable alternative to expensive PR and press release promotion services.

Our end-to-end PRDS offering including writing the press releases (optional), identification  of the appropriate media, distribution of the press releases, tracking of publications and  reports. We presently cover Nigeria and Ghana for this service.

NEWSFEED

Financialtechnologyafrica real-time newsfeed service automatically delivers the  latest financial technology news. The design is easily adapted to suit corporate style  guidelines. The newsfeed is easy to implement using Financialtechnologyafrica's pre-packaged HTML code.



 

 

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